Track what matters
What will this mean to your team? How will you take action on this info?

Track for humans
How much can someone understand just by looking at the name?

Track to grow
Can this pattern be reused? Is it too broad? Is it too specific?

Naming Conventions
To create your naming convention, choose structure, casing and tense

1) Structure
Signup Started (Object + Action)
Started Signup (Action + Object)

2) Casing
Proper Case
camelCase
PascalCase
snake_case
lowercase
kebab-case

(Keep in mind: you can use different casing for events and properties)

3) Tense
Past tense (Signup Completed)
Present tense (Signup Complete)